Maybe you don’t think of yourself as a publisher…
Publishers produce the books you see in bookshops, right? In fact, these companies are a tiny fraction of the number of companies and individuals publishing material today. Many more have to produce:
- reports on commercial or organisational activities
- training materials for their own or other companies’ staff
- articles for professional or academic journals
- panel texts for exhibitions and trade shows
- corporate material for websites
- official communications with employees, clients, customers, trade or regulatory bodies
- marketing materials and instruction manuals
- and more…
In every case, it is vital that the text is clear, concise and not misleading. This can be difficult or impossible to judge when you or your team have written it: you already know what it means! Yet you are the people who know the subject best and are best placed to write about it.
So what is the answer?
Professional editing ensures that many potential problems can be dealt with before the intended audience read your words. Leaving this to chance may mean finding out the hard way that you have made the wrong impression on an important audience.
What will the editor do?
Working with an editor does not reduce your control of your material – on the contrary, it puts you more firmly in the driving seat.
Do you need copy editing or proofreading?
What’s the difference?
Do you already have an in-house publications team?
That’s great – but what happens when they are overloaded?
Will you be able to write all the material you need in house?
Perhaps you need an external writer to provide specialist copy.
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Disclaimer:
Information provided on this website does not form the basis of any contract between you/your company and Genesys. It is provided only to enable you to form an initial idea of the services we offer, with a view to further discussion of your precise business needs.
All text is copyright Genesys Consultants Limited.
Do you need to produce open learning or distance learning materials for training your own or your clients’ staff?
This is a specialised task – Genesys can help.
How will you get your message out there – on a website, as a downloadable PDF, as a printed publication?
Once the words are right, the presentation becomes crucial.